Rutgers and the myth of the student athlete

Here is everything you need to know about college athletic programs: In the 1990s, Milton Friedman, an alumni of Rutgers, tried to buy an ad in several publications serving the Rutgers community. In part, the text of that ad read: "The proper role of athletic activity at a university is to foster healthy minds and healthy bodies, not to produce spectacles. Universities exist to transmit knowledge and understanding of ideas and values to students, and to add to the body of intellectual knowledge, not to provide entertainment for spectators or employment for athletes." The Rutgers Daily Targum, an independent student newspaper, ran the ad. The alumni magazine for Rutgers refused to run it. Friedman filed a lawsuit to force Rutgers to run the ad. The university spent nearly half a million dollars fighting the lawsuit.